Hu Haisheng

Professor and Supervisor

Hu Haisheng is currently the Vice Dean of the School of Business Administration at Jiangxi University of Finance and Economics, Vice Dean of the Institute of Tourism Development, Doctor, Professor, and Doctoral Supervisor, as well as a Visiting Scholar at Northern Arizona University (USA). His main research and teaching areas focus on tourism development and management.

He also serves as the Director of the Tourism Education Branch of the China Tourism Association, Vice President of the Tourism Education Branch of the Jiangxi Tourism Association, and Secretary-General of the Jiangxi Happiness Industry–Education Strategic Alliance. Previously, he worked as Assistant Director of the Yichun Tourism Development Committee.

Professor Hu has published 7 books (independently or co-authored), over 60 scientific papers, led more than 20 research projects of various levels, including those funded by the National Social Science Fund of China, and has supervised over 100 tourism planning and design projects.

Awards:

• 2018 — National Award for Outstanding Young Teacher in Tourism Education.
• 2019 — Title of Famous Teacher in Tourism Education by the Tourism Education Branch of the Jiangxi Tourism Association.
• 2019 — Outstanding Scholar in the Jiangxi Tourism Industry Award, Jiangxi Tourism Association.
• Recognized as an Outstanding Member of the Jiangxi Provincial Committee of the Democratic League, Advanced Individual in Fighting the Epidemic, and recipient of the Excellence Award for Political Participation and Policy Discussion.
• At Jiangxi University of Finance and Economics, Professor Hu has received multiple honors, including:
  • Top Ten University Teachers,
  • Model of Teacher Ethics,
  • Gold Medal Lecturer,
  • Top Five Young Teachers,
  • Outstanding Online Teacher,
  • Top Ten Outstanding Young People,
  • Outstanding Poverty Alleviation Worker.

Selected Publications:

1. World Heritage Education in Colleges and Universities: Significance, Current Situation and Countermeasures. — Tourism Forum, 2010-10.
2. Evaluation of Tourism Investment Functions Based on Website Platforms: A Case of 31 Provincial Official Tourism Websites. — Resource Development and Marketing, 2010-08.
3. Tourism Industrial Park: Theoretical Model and Practical Development. — Resource Development and Market, 2012-08.
4. Education in China’s World Heritage Sites: Functions, Current Situation and Countermeasures. — Journal of Jilin Business, 2011-04.
5. Integration of Folk Festivals and Tourism Economy: Case Study of the Sanqingshan Lantern Festival. — Journal of Jiangxi University of Finance and Economics, 2011-05.
6. Customer Satisfaction in Exhibitions: Analysis and Countermeasures. — Price Monthly, 2013-11.
7. Micro-Tourism: Current Situation, Connotation and Countermeasures. — Tourism Forum, 2013-07.
8. Flagstaff Urban Trails System and Its Inspiration for China’s National Trails Construction. — Journal of Landscape Research, 2014-04.
9. Marketing Performance Evaluation of County-Level Tourism Government Websites in Old Revolutionary Districts: The Case of 41 Counties in Jiangxi. — Economic and Management Research, 2016-07.
10. Methods to Enhance the Influence of WeChat Official Accounts in Tourism. — China Tourism News, 2016-05.
11. Analysis and Evaluation of Tourism Resources in Shitang Ancient Town, Qianshan County. — China Engineering Consulting, 2014-10.
12. Permit Management of the Wave Valley Scenic Area (USA) and Its Inspiration for China. — China Tourism News, 2015-01.
13. Tourism Development Model of Red Ancient Villages and Towns. — China Tourism Review, 2015-01.
14. Learning from the Tourism Development Experience of U.S. National Parks. — China Tourism Review, 2015-04.
15. Marketing Strategies for Tourism Entities in the Era of Self-Media: A Case of Lushan Scenic Area. — China Engineering Consulting, 2015-02.
16. Sustainable Utilization of Landscape Heritage in Lushan Villas. — Tourism Forum, 2015-06.
17. Urban Residents’ Perception of World Heritage Application: Case Study of Jinggangshan. — 2017-05.
18. Evaluation Model of Regional Industrial Ecological Coupling: Case Study of the Poyang Lake Ecological Economic Zone. — Jiangxi Social Sciences, 2010-04.
19. Integration of Land and Space Planning and Tourism Planning. — 2019-06.
20. Developing a Resilience Evaluation Index for Cultural Heritage Sites: Case Study of Jiangwan Town, China. — 2020-09.