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The objectives of the main educational program are:
- Goal 1. training in the field of fundamentals of humanitarian, social, economic, mathematical and natural science knowledge,
     - Goal 2. to obtain higher professionally profiled (at the bachelor's level) education, which allows graduates to successfully work in the field of graphic, subject and environmental design.
     - Goal 3. to have universal and professional competencies that contribute to their social mobility and stability in the labor market.
     - Goal 4. formation of social and personal qualities of a student: determination, organization, hard work, responsibility, citizenship, tolerance, communication skills, improvement of general culture.