Economic Security and Marketing

Objectives and results of training under the educational program "Economic Security"

The purpose of the program is to train highly qualified specialists who are able to solve complex problems of ensuring the economic security of the country, region, enterprises, organizations, individuals, to solve national, regional and local problems.

A graduate who has mastered the program, in accordance with the type of professional activity that the program is focused on, should be ready to solve the following professional tasks:

design and economic activity:

- preparation of tasks and development of design solutions taking into account the uncertainty factor;

- preparation of tasks and development of methodological and regulatory documents, as well as proposals and measures for the implementation of developed projects and programs;

- preparation of tasks and development of a system of socio-economic indicators of economic entities;

- preparation of economic sections of plans of enterprises and organizations of various forms of ownership;

-development of a strategy for the behavior of economic agents in various markets;

analytical activity:

- development and justification of socio-economic indicators characterizing the activities of economic entities and methods of their calculation;

- search, analysis and evaluation of information sources for economic calculations;

- evaluation of the effectiveness of projects taking into account the uncertainty factor;

- analysis of existing forms of management organization; development and justification of proposals for their improvement;

- forecasting the dynamics of the main socio-economic indicators of the enterprise, industry, region and the economy as a whole;

organizational and managerial activities:

- organization of creative teams for solving economic and social problems and their management;

- development of strategies for the development and functioning of enterprises, organizations and their individual divisions;

- management of economic services and divisions of enterprises and organizations of various forms of ownership, state and municipal authorities.

Objectives and results of training in the educational program "Marketing"

The purpose of the program is to train highly qualified specialists who are able to conduct marketing research in various areas (market research, goods/services, consumers, intermediaries, competitors, marketing environment and elements of the marketing mix) for subsequent strategic decision-making by business entities in the field of market segmentation, target segment selection, positioning (repositioning) of goods/services of business entities, development of corporate and instrumental strategies.

A graduate who has mastered the program, in accordance with the type (types) of professional activity that the program is focused on, should be ready to solve the following professional tasks

• development of measures to improve the organization of the activities of all departments, including: planning, forecasting, cost management and logistics, logistics, sales;

implementation of marketing research and market segmentation;

participation in the development of service strategy and tactics, marketing budget and business plan of the enterprise;

organization, planning and coordination of enterprise management activities and formation of the company's market strategy;

implementation of marketing analysis and control;

management and control over the activities of enterprises in general.

Objectives and results of training under the educational program "Economics"

The purpose of the program is to train highly qualified specialists capable of solving issues of improving society, economy, production, science and the development of new technologies.

A graduate who has mastered the program, in accordance with the type (types) of professional activity that the program is focused on, should be ready to solve the following professional tasks

• know approaches to management and content of planning, organization of production, investment and innovation activities;

the main characteristics and processes of the national economy, labor market, logistics, social economy in modern conditions of globalization;

choose the necessary forms of organization of production and management, make management decisions;

be able to use human and financial resources effectively;

build and use models to describe and predict economic processes and phenomena;

deeply analyze and comprehend socially significant problems and processes and use the methods of socio-humanities and fundamental sciences in their work;

work in a team, defend your point of view, propose new solutions, some of which may deserve publications at the national or international level;

contribute to the implementation of economic reforms in the republic and directions of economic development of the country.

Fields and Profiles of Study

The Department of Economic Security and Marketing is a structural unit of the Higher School of Economics and Business. The department includes professors, associate professors, and senior lecturers.

Main areas of development:
Improving the quality of educational services, enhancing the qualifications of teaching staff, and developing scientific, methodological, and international cooperation.

Fields of Study:

Program: 581000 Marketing — Bachelor’s Degree
Program: Economic Security — Specialist Degree
Program: 580100 Economics, specialization Audit and Financial Consulting — Master’s Degree

History of the Department

The Department of Economic Security and Marketing was established in 2019 as part of the Engineering and Economics Faculty of the Kyrgyz State Technical University named after I. Razzakov.
Head of the Department: Ph.D. in Economics, Associate Professor Marina O. Omurbekova.

The department provides training in the following areas:

581000 “Marketing” — Bachelor’s degree program (full-time and part-time study);
“Economic Security” — Specialist degree program (full-time study);
580100 “Economics,” Master’s program “Audit and Financial Consulting” — implemented as a joint educational program with the Baltic State Technical University “VOENMEKH” (Saint Petersburg, Russian Federation).

The department cooperates on a contractual basis with the State Financial Intelligence Service under the Government of the Kyrgyz Republic, the Ministry of Economy and Finance of the Kyrgyz Republic, the National Bank of the Kyrgyz Republic, as well as with commercial banks, enterprises, and organizations.

The department trains highly qualified economists and marketing specialists for enterprises of various organizational and legal forms of ownership, financial institutions (banks, investment funds, exchanges, auditing and consulting firms), as well as tax inspectors and financial officers for government bodies at various levels. Graduates of the department successfully work in state and commercial structures, establish their own businesses, and participate in joint projects.

The faculty members regularly undergo professional development and retraining in the fields of financial, investment, and innovation management; strategic management; business valuation; modern forms of lending; securities markets; restructuring; international financial reporting standards (IFRS); information technologies in economics and finance; as well as consumer and industrial marketing and other areas related to the department’s activities.

Every year, students of the department participate in scientific conferences, round tables, the National Marketing Olympiad, and the International Olympiad on Financial Security organized by the International Network Institute in the Field of Combating Money Laundering and Financing of Terrorism (MSI) in the Russian Federation, as well as other academic and professional events.

The department has formed a creative and friendly team distinguished by its openness, collegiality, willingness to cooperate, and readiness to help each member, earning the respect of colleagues, students, postgraduates, and alumni.

Since its establishment, the department has signed partnership agreements with universities in Russia and Kazakhstan.